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NEWS RELEASE
FOR IMMEDIATE RELEASE
Enlightenment, Inc. Launches New Disaster
Preparedness Data Product: Survival On a
Stick (SOS) ™
The 1 GB flash drive, designed to attach to
a key chain, allows you to carry accessible
emergency contact and medical information,
secured financial data, family information,
insurance policies, plus personal memorabilia
with you at all times.
Huntley, IL March 29, 2010 -- Historically
a SOS broadcasts distress; it’s a
cry for a chance to survive. Enlightenment,
Inc., a Service Disabled Veteran Owned Small
Business in Huntley, IL, announces the launch
of Survival On a Stick (SOS) ™, at
the 2010 National Hurricane Conference,
March 29 – April 2 in Orlando, FL.
SOS is a 1 GB flash drive designed to attach
to a key chain and serves as a key element
for disaster preparedness. Not only can
you carry readily accessible emergency contact
and medical information; secured financial
data, family information, insurance policies
and much more can be added. As such, it
gives you a chance for survival, plus the
added ability to save personal memorabilia
such as cherished photographs.
“Our goal is to provide peace of mind in
preparation of a potential disaster; natural
or man made,” says Eugene Klein, president
of Enlightenment Inc. “Incidents from
Hurricane Katrina, to fires in California
and automobile crashes, all show the need
for us to have our vital data and documents
available when and where we need them.”
If you are unconscious or disoriented, emergency
personnel insert the SOS flash drive into
any PC to view a list of phone numbers for
your designated family or friends, plus
basic health information such as medications
and allergies. All other information stored
in SOS remains encrypted and protected.
SOS will speak for you should you be unable
to. “I think this is a really good
idea,” says Ken Nicholson, of 3 Step
Internet, a technically savvy web design
company. “If you have any special
conditions that emergency care personnel
need to know before treating you, an SOS
stick could make a critical difference.
“And USB memory sticks are famous for being
almost indestructible - you can carry it
with you at all times without worrying about
wear or damage."
Klein tapped his 40 years of experience in global
supply chain and logistics to co-found American
Logistics Aid Network (ALAN), a non profit
organization that responds at the request
of authorized charities during catastrophic
disasters. He became interested in emergency
preparedness after Hurricane Katrina, and
because of his work with the Federal Emergency
Management Agency (FEMA).
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Enlightenment, Inc. Launches SOS Page 2
As a result of these experiences, he saw the
need to expand on the ‘refrigerator
magnet’ concept of organizing critical
medical information in case of emergency.
As evidenced by interviews immediately after
a disaster, victims cite the destruction
of family memorabilia like pictures as one
of their greatest losses.
“There are all types of disasters that
can come our way which we cannot control,
involving us or our families,” says
Klein. “Being prepared is one way
to limit the disaster. SOS will give you
time to provide care and love to your family,
rather than searching for vital information.
“Plus, with the ability to load a video
tape of your home and possessions, the data
stored on Survival On a Stick can be especially
useful when filing a loss claim with an
insurance company.”
As veterans, Klein and his partners Rick Clemons
and Erik Wahl are dedicated to helping fellow
Americans and particularly Veterans. Therefore,
a portion of the profits from Survival On
a Stick will be donated to the Wounded Warrior
project as well as provide funding to Enlightenment
NFP Inc.
About Enlightenment, Inc.: Enlightenment, Inc.
is a Decorated Disabled Veteran Owned Company,
specializing in service to the Global Cold
Supply Chain, including food manufacturers,
and public and private refrigerated warehouse
facilities. Through their post-disaster
work (notably Hurricane Katrina), principle
Eugene Klein and partners saw the need for
the ability to readily have vital documents
available at all times. Survival On a Stick
(SOS) ™ is the result. A portion of
the profits of SOS will be donated to the
Wounded Warrior Project as well as funding
to the Enlightenment NFP Inc., committed
to assist service disabled veterans. More
information on Enlightenment, Inc. is available
at
www.enlightenmentinc.com . For more
on Survival On a Stick (SOS) ™, go
to
www.survivalonastick.com . Visitors
to Expo 2010 at the National Hurricane Conference
can find SOS at Booth 724.


SOS TRIAGE
Excerpt below from Las Vegas Review-Journal
April 26th 2010
ONLINE GUY: Key information in a Flash
drive with Survival on a Stick
AL GIBES: The Online Guy
MORE COLUMNS
Discuss this column in the eForums!
TIP OF THE WEEK
SOS-TRIAGE
Gene Klein and his partners have announced
a new product -- SOS-TRIAGE. The flash drive
is designed to make the triage process more
efficient and thorough, as vital information
about a patient is collected and stored
electronically. The goal is to reduce the
amount of duplication and paperwork in the
triage process, which will benefit the patient,
Klein said. The product will be on display
during the upcoming Florida Governors Hurricane
Conference, May 23-28 in Ft. Lauderdale.
The best way survive a natural disaster
or tragedy is to prepare now. Waiting for
the hurricane, fire or accident to hit could
cost you dearly, or even leave you dead.
Everyone has information that, put in the
right hands, will keep them alive or help
them rebuild if they're wiped out. Those
files and bits of knowledge should be gathered,
stored securely, and kept within arm's reach.
Gene Klein has just the thing to make this
possible.
"If I can get people to think about
where all this paperwork is, and put it
all together, I've won," Klein said
from his Huntley, Ill., home.
Instead of having people transcribe everything
into a spreadsheet or tote a satchel of
documents, Klein and his partners at Enlightenment
Inc., created Survival on a Stick (www.survivalonastick.com).
The universal serial bus Flash memory drive
has room to store vital information about
an individual, including medical records;
current medications; banking, insurance
and credit card information; work history;
family and emergency contacts; and vehicle
and pet records. They're the data someone
would need to begin re-establishing a functional
life if everything were lost in a catastrophic
event. There's room to add photos and other
information, too.
The information is encrypted and password-protected.
Only the owner of the drive has access to
the bulk of the data. A hypertext markup
language file -- "EMT-SOS-ICE-Owner"
-- is intended for use by emergency medical
technicians and contains vital medical and
insurance information. It works on any PC,
Macintosh or Unix computer, although a PC
is required for initial data entry. An Internet
connection is not required to use the Survival
on a Stick drive, also known as an SOS drive.
"It's all about preparedness,"
said Enlightenment Chief Technical Officer
Rick Clemons, who produced the program used
for data collection and encryption. "In
the EMT business, they say there is one
hour (after a trauma) that will decide if
a person is going to live or not.
"A lot of EMTs have the equivalent
of a laptop computer. All they need is a
browser. There is no software to install,"
Clemons, of Las Vegas, said about the SOS
stick, which is intended to be carried on
a key chain.
"If someone said, 'There's a tornado,
flood, fire or tank coming down the street,'
what's the first thing you'd grab? Your
keys," Clemons said.
Klein got the idea for the SOS drive after
Hurricane Katrina. The SOS drive costs $34.99
and is available on the site or by calling
877-552-0323.
Enlightenment (www.enlightenmentinc.com)
is an American Service Disabled Veteran
company. Klein, Clemons and partner and
webmaster Eric Wahl are all disabled veterans.

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